Next time you are shopping in a retail or big-box store, take a closer look at the shelves – what do you see? Chances are they’re crowded … very crowded.
Competition for space on store shelves is intense. Consumers certainly have no shortage of options staring at them, which is why manufacturers are constantly looking for an edge to make their brands stand out.
Using print registered film is an extremely cost-effective way to gain that edge. Printed film boosts your product’s shelf appeal and ensures it is ready to hit the shelves. Here are the top advantages using print registered film brings to your brand:
Perhaps the biggest advantage is the one easiest to see. Replacing sleeves and sticker labels with print registered film provides eye-catching graphics and colors that make your wrapped product pop on the shelf. It’s a great way to boost your product and brand, not only against competing products on the shelf, but more importantly in the eyes of shoppers. Texwrap servo-controlled packaging solutions provide accurate product and film control while also allowing for precise print registration with high-speed wrapping. Vertical seal wrappers provide top and bottom sealing instead of creating a seal on the face of the package, which further improves product presentation.
Improve Promotional Campaigns
Bundling products together with print registered film is a great way to create multipacks for promotional campaigns, such as buy-one, get-one free incentives. Print registered film is printed using bold, vibrant colors and is wrapped almost completely around bundled products to boost shelf appeal. Add a unique campaign barcode to the film on bundled products for a quick transition between SKUs.
Block UPC Barcodes
In conjunction with multipack packaging, using print registered film is an ideal method to block out individual UPC codes, while also presenting new multipack codes for those bundled products. This is a much more attractive option than applying a pressure-sensitive label over a product’s UPC code, a time-consuming step that often requires label application machinery or is performed manually. In either case, using print registered film eliminates the need for an additional label application machine or having to staff the line to apply the label.
Going with print registered film can also bring cost savings to the equation. Not only is it cheaper than printed corrugate, but it also weighs less, which lowers your overall shipping costs. Print registered film also eliminates the need to purchase a costly label-applying machine. This helps simplify your packaging line for increased efficiency.
When you are ready to give a boost to your packaged food, beverage, or other products, our next generation Texwrap Kayat SRX Series single roll bundling system is a great choice to run print registered films. Launched just last year, the SRX Series creates shrink bundled packages with bullseye closures, using a bottom overlap seal technology for a strong seal and better product presentation.
These are just some of the many advantages of print registered film. So, when you’re ready to own the shelf and make that leap forward, consider print registered film for your next shrink wrapping application.
See how Texwrap can help you with your next shrink wrapping or shrink bundling system.