When making decisions on packaging options evaluating the cost and benefits of various packaging types is important, not only to ensure secure product containment, but also to provide attractive, and cost-effective presentation.
Using printed film is one option that provides retail ready presentation, can reduce equipment and material costs, and provides the ability to flex quickly between standard runs and special promotions.
Reduce Packaging Material and Equipment
Using printed film can eliminate the need for labeling equipment and the labels themselves. This can provide significant savings over time, and also simplify the packaging process. Fewer packaging steps and fewer pieces of equipment means increased line efficiency. And, multipacking with printed film can also eliminate costly boots that would normally be used to hide single piece bar codes.
The high resolution custom printed films can replace sleeves and labels with sharp colorful graphics that wrap nearly 360 degrees around the product. Using servo-controlled equipment provides precise product and film control and allows for high- speed wrapping with precise print registration. Bottom and top trim seal equipment further ensures attractive retail presentation by eliminating side seams on the face of the package.
For applications where the printed film forms a window to the product below, orienting features can be added that automatically align the individual items in a multipack to face the same way. This makes a very attractive and functional multipack. Some systems are even flexible enough to handle multiple UPC codes in a variety pack.
One of the easiest ways to switch from standard production packaging to special promotion packaging is with printed film. With relatively little additional cost, film can be printed to promote a value pack or other promotion. Using a bar code on the printed film that ties to the multipack promotion, and obscures the individual bar codes on the product, makes for a quick smooth transition between Skus.
Be sure to get in contact with the shrink wrapping experts at Texwrap for your next project that includes printed shrink films.